Boohoo.com Promotion Codes December 2016

 
 

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Boohoo.com
 

British Fashion Giant Boohoo.com Opens New York Store

Promotot.com reports that online retail giant Boohoo.com opened its first pop-up store in New York as part of a marketing strategy to enter the U.S. market. Located among the designer boutiques of West Broadway, the two-level store was opened with a star-studded launch party, with guests including Jamie Chung, Femme and a live performance from Tanlines.

During two weeks fans of Boohoo's fast fashion wares could shop them in real life for the first time. The customers will find highlights from the fall/winter collection featuring trend-led pieces that cost from just $20. Boohoo.com has all the chances to become a main competitor in the U.S. to Forever 21 and H&M. In fact, Boohoo never has an item that costs more than $100. And this turned out to be the formula of their success as the eight-year-old company reported revenues of £67million for the six month period to August 31.

As for the company's product strategy, it's focused on newness. Boohoo has 500 lines delivered every single week and it can be hard to provide everything they generally offer in a store environment. Their pop-up shop is a marketing tool, and rather effective one, similar to the strategy behind Amazon's brick-and-mortar store, which is to open in Midtown Manhattan for the holiday season.

Boohoo.com is a global fast fashion online retailer offering trendy styles for young men and women of 16-24 years old. The company designs, sources, markets and sells own brand clothing, shoes and accessories through the website in the UK and globally. What sets Boohoo.com apart from its competitors is that the company manages to incorporate cutting-edge design and great value, making it possible to look great for less. Due to this strategy Boohoo.com became one of the fastest growing international retailers, having turned into a global fashion leader of its generation. Today Boohoo.com has more than 2.3 million active customers, with approximately 140,000 new customers registering on the website per month.

 
 

Boohoo.com provides shoppers with great selection of clothing, accessories and footwear for men and women. Refresh your look with amazing clothing and accessories from Boohoo.com! Shop by category to save your time and find exactly what you need. In addition you can use coupon codes to save your money when you shop at Boohoo.com!